We love to fish. And we appreciate clean water and a healthy outdoor environment. So, the commitment we make to anglers with innovation and technology, we also extend to nature with conservation-mindedness.

The leadership at New Pro brings decades of competitive fishing experience and a professional background in conservation education - teaching kids and families.

We see today, we see the future.

Your confidence in our products is well-placed. Our goal is to allow outdoor people to actively pursue outdoor passions while minimizing the negative impact upon our natural world.

Science-based solutions equal good-sense products.
Congratulations to New Pro Products Pro Staffers Richard Williams and David Jones on winning the 2014 Cabelas CrappieUSA National Championship on Lake Cumberland October 18-19th!! Great job guys!
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How's the weather in your livewell?

Philip Jarabeck
In this day and time the competition in these events is top notch and to have a product that not only takes care of our precious resources, aka the fish, buts also gives an angler an edge on other anglers is a true benefit.
Philip Jarabeck - FLW Tour Pro
V-T2 Livewell Ventilation System
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    V-T2 Livewell Ventilation System*

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    In tournament conditions....

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    the HEAT is on!!

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    And not just at the weigh-in...

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    Is your livewell well-equipped???

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    V-T2. Works as you Win!

*Recommended to neutralize low-ox shock.